Privacy Policy

Thank you for your interest in our website. We take the protection of your personal data seriously. Accordingly, we process your data in accordance with the statutory provisions on data protection. In this privacy policy, you will find information about what personal data is processed by AlphaStrategies UG. (hereinafter " AlphaStrategies ", "we", "us") in connection with your visit or use of our website is processed.

1. Person Responsible For Data Processing 

The person responsible for processing your personal data is:

AlphaStrategies UG.

Nördliche-Münchner-Straße 9c

82031 Grünwald

The data protection officer of the responsible party is:


For the assertion of the rights named in this privacy policy or for questions regarding the processing of your personal data, you are also welcome to contact the AlphaStrategies data protection team at the e-Mail:  #####.

2. Purposes And Legal Basis Of Data Processing

In the following, we inform you about the details of the processing of personal data in the context of the use of our website. If a contract is concluded between AlphaStrategies and you, you only need to provide the personal data that is required for the commencement and performance of the contract or that we are legally obliged to collect. Without this data, we will usually have to refuse to conclude the contract or to execute the order, or we will not be able to execute an existing contract and may have to terminate it. 

2.1 Collection Of Personal Data When Visiting Our Website

When using the website for information purposes, AlphaStrategies only collects the personal data that your browser transmits to the AlphaStrategies server. If you wish to view the AlphaStrategies website, AlphaStrategies collects the following data, which is technically necessary to display the website to you and to ensure its stability and security:

- Location of the request

- IP address

- Date and time of the request

- Time zone difference to Greenwich Mean Time (GMT)

- Content of the request (specific page)

- Access status/HTTP status code

- Amount of data transferred in each case

- Website from which the request comes

- browser type

- Operating system and its interface

- Language and version of the browser software

The requesting provider After a technical evaluation, this data is deleted immediately. Pursuant to Art. 6 (1) (f) of the General Data Protection Regulation ("DSGVO"), this data collection serves to protect our legitimate interests in correct presentation and to ensure trouble-free operation of our website offering, as well as compliance with the provisions of the DSGVO in terms of security and confidentiality.

2.2 Use Of Cookies And Pixels

When you use and visit our website, cookies or similar technologies such as pixels (hereinafter generally "cookies") are used on your computer. Cookies are small text files that are placed on your terminal by your browser to store certain information, or image files, such as pixels.

In principle, it is possible to use our website without cookies, but use without cookies may change the functionality or availability of the website. Most web browsers are set to allow all cookies by default. However, you can prevent the use of cookies at any time with effect for the future by setting your browser so that no cookies or only certain cookies are allowed or so that you are notified as soon as cookies are sent. This may result in you not being able to use all the functions of our website to their full extent. This website uses both such cookies that are absolutely necessary for the operation of the website and such cookies that enable certain functions, such as saving your language settings for the next visit. If personal data, such as your IP address, is processed as part of the cookies, the legal basis for this is our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO to be able to offer you our website and associated functions.

 In addition, our website uses cookies from Google to record and systematically evaluate your interactions on our website. The legal basis for the processing of your personal data is your consent pursuant to Art. 6 (1) lit. a DSGVO, which you can give when you visit our website via our cookie banner. You can revoke this consent at any time by changing your settings here. Below you will find specific information on the use of Google:

Google Analytics

We use the tracking tool Google Analytics by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") on our website to record and systematically evaluate your interactions on our website. By evaluating the data obtained, we are able to compile information about the use of the individual components of our website and improve the user experience. For this purpose, the following data is stored:

- Three bytes of the IP address of the user's calling system (anonymized IP address).

- The web page called up

- The website from which the user reached our website (referrer)

- The subpages accessed from the accessed website

- The time spent on the website

- The frequency with which the website is visited

The information collected by means of cookies about your use of this website is usually transferred to a Google server in the USA and stored there. For this purpose, we have concluded the so-called EU standard contractual clauses with Google in order to be able to guarantee the security of your personal data during transfer to the USA. The legal basis for the processing is your consent pursuant to Art. 6 para. 1 lit. a DSGVO. You can revoke this consent at any time. The data stored by the tracking will be deleted as soon as it is no longer needed for our recording purposes. This is the case after twelve months.

2.3 Collection and use of personal data for contact requests

When contacting AlphaStrategies by e-mail or via the contact form, the data provided (your e-mail address, first and last name, if applicable) will be stored by AlphaStrategies in order to answer your inquiry. AlphaStrategies deletes the data accrued in this context after the storage is no longer necessary, e.g. when your request has been dealt with. Otherwise, processing will be restricted if there are legal obligations to retain data. This data processing is based on Art. 6 (1) lit. f DSGVO, our legitimate interest in being able to talk to you about our products and services, or Art. 6 (1) lit. b DSGVO, if it is a pre-contractual communication.

2.4 Collection Of Personal Data Upon Conclusion Of The Contract And Payment

In the context of an order for products, the following personal data is stored in the course of the registration required for an order:

- Salutation,

- name,

- address,

- telephone number,

- e-mail address,

- Possibly a different delivery address,

- credit card, bank and bank transfer data.

AlphaStrategies uses these data exclusively for the purpose of the execution of the contract and the insofar necessary communication with the customers. This includes the initiation, conclusion, processing, warranty and, if necessary, the reversal of the contract. The data will be stored until the complete execution of the contract. Insofar as commercial and tax retention periods exist, the duration of storage may be up to 10 years.

This data processing is based on Art. 6 para. 1 lit. b DSGVO for the execution of the contract. The legal basis for the further storage for reasons of tax and commercial law is the necessity according to the law pursuant to Art. 6 para. 1 lit. c DSGVO.

2.4 Use Of Data For Advertising Purposes, Newsletter For Customers

AlphaStrategies will use your personal data to send you a newsletter only if you have consented to this use in advance. The only mandatory information for sending the newsletter is the e-mail address. The provision of further, separately marked data is voluntary and will be used to address you personally. After confirmation, AlphaStrategies stores your e-mail address for the purpose of sending you the newsletter.

This data processing is based on the consent given by you, the legal basis is Art. 6 para. 1 lit. a DSGVO.

You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare the revocation by clicking on the link provided in every newsletter email or by sending an email to ####.

4. Storage Period

We store your data for as long as specified in the respective processing activities under section 2 and for as long as this is necessary to provide our services to you or we have a legitimate interest in the continued storage.

In addition, we are subject to various storage and documentation obligations, which result, among other things, from the German Commercial Code (HGB) and the German Fiscal Code (AO). The retention and documentation periods specified there are up to ten years. Finally, the storage period is also assessed according to the statutory limitation periods, which can be up to thirty years, for example, according to §§ 195 ff. of the German Civil Code (BGB), whereby the regular limitation period is three years.

5. Children

Our offer is basically directed at adults. Persons under the age of 18 should not transmit any personal data to us without the consent of their parents or legal guardians.

6. Rights Of The Persons Concerned

Persons affected by data processing have the following rights:

Right of access: the right to obtain information about your personal data processed by us and the right to obtain a copy of such data;

Right to rectification: If your personal data is inaccurate or incomplete, you have the right to rectification;

Right to restriction of processing: this right includes the restriction of the use or the manner of use. This right is limited to specific cases and exists in particular when: (a) the data is inaccurate; (b) the processing is unlawful and you object to erasure; (c) we no longer need the data, but you need the data to assert, exercise or defend legal claims.

Right to erasure: You may request the erasure of your personal data, unless there is a retention obligation. The right to erasure is not a right without exception. For example, we have the right to continue to process your personal data if such processing is necessary to comply with our legal obligations or to assert, exercise or defend legal claims;

Right to data portability: this right includes that we transfer your personal data, if technically possible, in a structured, common and machine-readable format for your own purposes;

Right to withdraw your consent: If you have given us your consent to process, you have the right to withdraw your consent at any time. Such a revocation does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

Right of complaint: You have the right to lodge a complaint with the data protection supervisory authority. You can find a list of all supervisory authorities for Germany here

Right to object: you have the right to object to the processing of your personal data on grounds relating to your personal situation, provided that the processing is carried out in the public interest or on the basis of a balance of interests, including profiling. In the event of your objection, we will stop processing your personal data unless we can demonstrate compelling grounds that override your interests or the processing of your personal data is necessary for the establishment, exercise or defense of legal claims. Insofar as we process your personal data for direct marketing purposes, you have the right to object to this processing at any time; this also applies to the creation of profiles insofar as it is covered by such direct marketing measures.

We hope that this information has helped you to exercise your rights. If you would like more detailed information on the data protection provisions, please do not hesitate to contact us.

Status of the data protection statement: 26.01.23

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